1. Scope of Neural Consent
1.1 “Neural Services” means any Sparktronics feature that connects to, interprets from, or writes signals to your brain or closely related systems, including but not limited to: Super VR World access, SyncPass experiences, neural overlays, adaptive queue entertainment, and “just a quick calibration” moments.
1.2 By enabling Neural Services, you consent to the capture, processing, and storage of neural signals and related data as described in this Policy and our Data & Brainwave Use statement. If you do not agree, do not connect, sync, pair, nod at, or lean your head against any Sparktronics Neural Interface Device.
1.3 This Policy applies in addition to our Terms of Presence and any experience-specific notices. If there is a conflict, the document that most effectively protects Sparktronics from being blamed for what your brain did will generally prevail, subject to applicable law.
2. Types of Neural Data Collected
2.1 Depending on the configuration of your session and hardware, Neural Services may collect, infer, or derive the following categories of data:
- Signal-Level Data. Electrical, optical, and related physiological signals associated with perception, motion, attention, and emotional state, including patterns tied to excitement, fear, boredom, or that feeling when a ride breaks down right before your turn.
- Interaction Data. Choices you make in experiences, response times, gaze targets, reaction to stimuli, and your tendency to push clearly marked “Do Not Push” prompts in simulated environments.
- Derived Profiles. Model outputs estimating your preferences, tolerance for intensity, cooperative tendencies, impulse control, and likely affinity for Sparktronics brand extensions.
- Linked Device Data. Where enabled, device identifiers, positional data, and input patterns from peripherals that feed into or out of the neural session.
2.2 We do not attempt to read “thoughts” in the literary sense; however, patterns in your neural activity may reveal preferences, fears, and tendencies. By proceeding, you acknowledge that we will treat these patterns as data, not prophecy.
3. How We Use Neural Data
3.1 Sparktronics uses neural data for purposes including, but not limited to:
- Operating and personalizing Neural Services during your session.
- Balancing difficulty, intensity, and pacing across rides and interactive sequences.
- Developing new experiences, algorithms, and “surprisingly accurate” recommendation engines.
- Quality assurance, safety reviews, incident analysis, and training of our systems and staff.
- Aggregated analytics and reporting, such as “average terror per guest per minute.”
3.2 Where permitted by law, we may also use aggregated or pseudonymized neural data for marketing, research, and commercial partnerships. This may include demonstrating to third parties that “people like you” respond favorably to their products, services, or mascot costumes.
3.3 By consenting to Neural Services, you grant Sparktronics a non-exclusive, worldwide, royalty-free license to use, reproduce, modify, analyze, and create derivative works from neural data collected via our systems, solely for the purposes described in this Policy and related notices.
3.4 We will not sell raw, individually identifiable neural signal logs as a standalone product. We reserve the right, however, to monetize insights, patterns, and models derived from such data in ways that benefit Sparktronics more than they benefit you.
4. Risk, Indemnity, and Limits
4.1 Neural interfaces carry inherent risks, including but not limited to: motion sickness, disorientation, emotional aftereffects, vivid dreams, déjà vu, or the realization that simulated worlds are better lit than your apartment. By participating, you acknowledge and accept these risks.
4.2 To the maximum extent permitted by applicable law, Sparktronics is not liable for:
- Temporary or lingering emotional states triggered by experiences you chose to participate in.
- Changes in your tastes, habits, or social circle resulting from exposure to our content.
- Discomfort caused by accurate personalization of fears you previously insisted you didn’t have.
- Third-party misuse of session replays or screenshots you voluntarily create and share.
4.3 You agree to indemnify and hold harmless Sparktronics and its affiliates from claims brought by third parties arising out of your use of Neural Services, your violation of this Policy, or your decision to hand a neural headset to someone who said “Is this safe?” more than twice.
4.4 Neural data is processed using commercially reasonable security measures. No system is perfectly secure. By proceeding, you accept that zero risk does not exist outside of marketing materials.
5. Retention, Revocation, and Control
5.1 You may generally disable Neural Services at any time through device or account settings, or by declining session prompts. Certain experiences may not function, or may function badly, without neural input. We consider this a feature, not a bug.
5.2 Where required by law, you may request access to, or deletion of, certain neural data associated with your account or identifiers. We will honor such requests within applicable legal timeframes, subject to our need to:
- Maintain safety and operational logs.
- Resolve disputes and comply with legal obligations.
- Retain anonymized or aggregated data that no longer reasonably identifies you.
5.3 Revoking consent for future Neural Services does not automatically erase data already collected and processed under a valid consent at the time. Past sessions remain part of our historical record and may continue to inform aggregated analytics and system behavior.
5.4 If you do not agree with this Policy, your option is not to use Neural Services. Non-neural versions of certain attractions may be available, subject to capacity, technical limitations, and our interest in maintaining them.